Starbucks Boss Howard Schultz to Step Down

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Follow these instructions: read the three paragraphs in this article and write a topic sentence, then, a concluding sentence for each paragraph. Read the first paragraph and do it. Read the second paragraph; do it again, and so on so forth. Some sentences and phrases will be a quick challenge.



Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx. Mr. Schultz will become executive chairman and will change his focus to growing new Starbucks luxury brands. He will be replaced by the current number two, Kevin Johnson, who has been on the board for seven years. Mr. Schultz, who has been at the company for 30 years, drove much of its expansion, with the firm reporting record profits last month. He joined in 1982, but stepped down as chief executive in 2000 before returning in 2008. xxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.
Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx. "Starbucks consistently outperforms the retail industry because our stores, our offerings and the experiences our partners create make us a destination," Mr. Schultz said in a statement. The 63-year old said that the firm was "ideally positioned" to continue its growth with Mr. Johnson at the helm. However, in its last set of earnings the company said it faced "ongoing economic, consumer and geopolitical headwinds". Mr. Schultz has complained that the popularity of online shopping is keeping people at home and away from main shopping streets or malls, a point he underlined in a conference call to discuss his decision to stand down. He is now set to work on the innovation, design and development of the more high-end Starbucks Reserve Roasteries around the world, as well as the company's social impact initiatives. Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.

Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx. Depending on where you are in the world, it's quite possible Howard Schultz changed the way you drink coffee. The company he runs, at least for a bit longer, needs little introduction. Starbucks has more than 25,000 stores in 75 countries. But it wasn't always that way. In 2008, the company fell on hard times. Howard Schultz, who had left the company in 2000, returned and is credited with getting the company back on track. One of the things he did was to focus on the basics. That February, Starbucks shut its 7,100 company-owned stores to retrain its staff in how to make the perfect cup of coffee. The company lost $6m that day. But the story of the firm's turnaround has led to some calling him the 'Steve Jobs' of Starbucks. Xxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.

From the source: BBC/news/business

Sentence and Phrase Comprehensions. Use your own words and replace sentences and phrases. Use a piece of paper to do so, and write it all down. See the list:
SPC1 – stepped down as chief executive in 2000 before returning in 2008.
SPC2 – "Starbucks consistently outperforms the retail industry.
SPC3 – to continue its growth with Mr. Johnson at the helm.
SPC4 – it faced "ongoing economic, consumer and geopolitical headwinds". 
SPC5 – He is now set to work on the innovation, design and development of the more high-end Starbucks Reserve Roasteries around the world.
SPC6 – get the company back on track. 

SPC7 – But the story of the firm's turnaround has led to some calling him the 'Steve Jobs' of Starbucks.


Comments

  1. UnknownDecember 6, 2016 at 12:01 AM

    Answer Key - TS and CS: Topic Sentences and Concluding Sentences
    TS1 – The chief executive of the Starbucks coffee chain, Howard Schultz, will step down from his post next year.
    TS2 – This might be unwelcome for the company course and its successful outcomes.
    TS3 – All in all, Howard Schultz may be considered the 'Steve Jobs of Starbucks'.
    CS1 – Kevin Johnson has a great challenge to keep up the fantastic work done by Mr. Schultz.
    CS2 – Although Mr. Johnson is to replace Mr. Schultz post of control, the company’s plans are technically for better.
    CS3 – Starbucks has learned a lesson in 2008 due to the hard times, this is the reason, again, why Mr. Schultz is in charge of getting Starbucks back on track.

    Answer Key - SPC - Sentence and Phrase Comprehensions:
    SPC1 – stepped down as chief executive in 2000 before returning in 2008 (resigned).
    SPC2 – "Starbucks consistently outperforms the retail industry (to surpass in excellence of performance; do better than ever etc.).
    SPC3 – to continue its growth with Mr. Johnson at the helm. (at the place or post of control, in charge of etc.).
    SPC4 – it faced "ongoing economic, consumer and geopolitical headwinds". (pushing against currents of business balance, growth etc.).
    SPC5 –He is now set to work on the innovation, design and development of the more high-end Starbucks Reserve Roasteries around the world. (most expensive and technically sophisticated).
    SPC6 –get the company back on track. (to return to the right path, or the right direction).
    SPC7 – But the story of the firm's turnaround has led to some calling him the 'Steve Jobs' of Starbucks. ( a reversal, especially from loss to profit).

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